PROJECT 1

• Rebranded leading Texas law firm, redesigned website, and direct search engine optimization (SEO) and all other marketing efforts
• Manage outside vendors and internal team of web developers, digital marketers, SEO specialists, and graphic designers
• Grew site visits by 1,100% and conversions by 400% over 12-month period, and achieved number-one Google rank and other first-page results for key search terms in personal injury law, one of SEO's most competitive environments

PROJECT 2

• Served as senior communications advisor to Texas Attorney General candidate Justin Nelson and produced viral-video platform for his supporters
• Managed outside web-development vendor and internal communications team
• Helped candidate come within 3.6 percentage points of victory, a high-water mark for the state party

PROJECT 3

• Conceived and developed subscriber-harvesting web appliction for Austin-based nonprofit organization
• Managed team of two web developers and email marketers
• Harvested 10 times the number of subscribers expected by client

PROJECT 1

• Produced proposals for funding and executing national communications campaigns and statewide political efforts
• Managed 3-5 communications professionals and researchers, and collaborated with trade associations and other advocacy groups
• Won six-figure client contracts for award-winning public affairs agency

PROJECT 2

• Proposed and direct fundraising campaign for nonprofit organization with 50,000 prospective donors
• Collaborate with client board and manage team of web developers, data and mail vendors, and email-marketing platform
• Raised and allocated hundreds of thousands of dollars for advertising and community outreach

PROJECT 3

• Developed fundraising model, presentation, and web-architecture proposal for journalism startup
• Collaborated with and recruited technical and non-technical members of nonprofit board
• Helped raise first round investment and laid groundwork for startup launch

PROJECT 1

• Pitched and produced video announcing University of Texas at Austin scholarship
• Recruited and managed two-person filmmaking team
• Successfully launched scholarship

PROJECT 2

• Pitched and produced promotional video used as fundraising tool by Texas-based startup
• Recruited and managed three-person filmmaking and animation team
• Provided key suppport for startup's first round of investment

PROJECT 3

• Produced viral-video platform for supporters of Texas Attorney General candidate Justin Nelson
• Recruited and managed outside vendor
• Produced web application allowing viewers to upload personal videos, edited results, and marketed them via social media

PROJECT 1

• Helped found and served as senior editor and writer at award-winning national magazine
• Managed dozens of freelance writers, photographers, and graphic artists, as well as project budgets in excess of $20,000
• Successfully positioned brand as acquisition target for Barnes & Noble and grow circulation to 1.4 million

PROJECT 2

• Led all copywriting, speechwriting, and annual-report production for $350 million foundation
• Managed a graphic designer and 2-3 foundation staffers
• Maintaned relations with diverse audience of grantees and other stakeholders

PROJECT 3

• Wrote and produced direct mail for legal and public advocacy campaigns
• Managed outside team of print and mail vendors
• Drove $119 million environmental-contamination settlement and raised awareness of sports-stadium subsidies

PROJECT 1

• Served as spokesperson and secured hundreds of stories in The New York Times, The Wall Street Journal, and scores of other news outlets for fintech company engaged in litigation against more than 70 defendants
• Managed 4-15 agency staffers and researchers and reported to company leadership
• Shaped high-profile federal legislation and helped drive more than $500 million in verdicts, settlements, and royalties

PROJECT 2

• Directed media and public relations in legal actions against $12.9 billion welding company, $4.7 billion motorcycle manufacturer, $3.1 billion mining company, and others
• Managed 4-15 agency staffers and researchers and reported to leaders of large legal teams
• Drove hundreds of millions of dollars in verdicts and settlements

PROJECT 3

• Secured positive news coverage for outdoor-ad companies in case that went to U.S. Supreme Court
• Led team of three filmmakers, two web developers, and a graphic designer
• Advanced regulatory agenda for state's outdoor-ad industry

PROJECT 1

• Performed customer experience (CX) site mapping and B2B/B2C technical writing for North America's largest credential-evaluation service
• Recruited, prepared, and recorded CX-mapping participants
• Presented findings to client and optimized online journeys for site's B2B/B2C visitors

PROJECT 2

• Compiled data and produced annual reports for $350 million foundation
• Led sessions with legal team to formulate messaging and managed a graphic designer and 2-3 foundation staffers
• Distilled financial information and summarized results for grantees and other stakeholders

PROJECT 3

• Analyzed technical focus-group data for pair of major outdoor-ad companies and simplified complex information for the media and elected officials
• Managed one researcher and reported to company leadership and legal team
• Laid groundwork for litigation that went to U.S. Supreme Court