Digital and Content Marketing

Content Marketing and SEO

EXPERIENCE	Rebranded leading Texas law firm, redesigned website, manage SEO, and direct all B2B/B2C marketing efforts
TEAM	Manage outside vendors and internal team of web developers, digital marketers, SEO specialists, and graphic designers
RESULTS	Grew site visits by 1,100% and conversions by 400% over 12-month period, and achieved number-one rank for key search terms in Google's most competitive environment

Texas Attorney General Campaign

EXPERIENCE	Served as senior communications advisor to Texas Attorney General candidate Justin Nelson and produced viral-video platform for supporters
TEAM	Led outside web-development vendor and internal communications team
RESULTS	Drove campaign within 3.6 percentage points of victory, a high-water mark for state party

Supporter-Harvesting Web App

EXPERIENCE	Pitched and led development of supporter-harvesting web appliction for Austin-based nonprofit
TEAM	Managed team of three web developers, graphic designers, and email marketers
RESULTS	Harvested 10 times the number of subscribers and donors expected by client

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Writing and Graphic Design

Magazine Writing and Editing

EXPERIENCE	Helped found and served as senior editor and writer at award-winning national magazine
TEAM	Managed dozens of freelance writers, photographers, and graphic artists, as well as project budgets in excess of $20,000
RESULTS	Successfully positioned brand as acquisition target for Barnes & Noble and grew circulation to 1.4 million

Annual Report Production

EXPERIENCE	Led all copywriting, speechwriting, and annual-report production for $350 million foundation
TEAM	Managed a graphic designer and 2-3 foundation staffers
RESULTS	Maintaned relations with diverse audience of grantees and other stakeholders

Direct Mail Campaigns

EXPERIENCE	Wrote and designed direct mail for legal and public advocacy campaigns
TEAM	Managed outside team of print and mail vendors
RESULTS	Drove $119 million environmental-contamination settlement and raised awareness of sports-stadium subsidies

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Video Production

UT-Austin Scholarship Launch

EXPERIENCE	Pitched and produced promotional video announcing University of Texas at Austin scholarship
TEAM	Recruited and managed two-person filmmaking team
RESULTS	Successfully publicized launch of scholarship

Construction-Industry Startup

EXPERIENCE	Pitched and produced promotional video used as fundraising tool by Austin-based startup
TEAM	Recruited and managed three-person filmmaking, editing, and animation team
RESULTS	Supported startup's first round of investment

Custom Viral-Video Platform

EXPERIENCE	Produced viral-video platform for supporters of Texas Attorney General candidate Justin Nelson
TEAM	Employed software-as-a-service (SaaS) vendor and managed internal communications team
RESULTS	Produced web application allowing viewers to upload personal videos, edited final results, and marketed via social media

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Media Relations

$500 Million Intellectual Property Battle

EXPERIENCE	Served as spokesperson and crisis communications manager for technology company engaged in litigation with 70 defendants, securing more than 200 positive stories in The New York Times, The Wall Street Journal, The Washington Post, and other news outlets
TEAM	Managed 4-15 agency staffers and researchers depending on project and reported directly to client CEO
RESULTS	Helped client win more than $500 million in verdicts, settlements, and royalties, and successfully defended it against adverse federal legislation

Other Litigation Communications

EXPERIENCE	Directed media and public relations in legal actions against a $12.9 billion welding company, a $4.7 billion motorcycle manufacturer, a $3.1 billion mining company, and others
TEAM	Managed 4-15 agency staffers and researchers and reported to leaders of large legal teams
RESULTS	Drove hundreds of millions of dollars in verdicts and settlements

Government Relations Communications

EXPERIENCE	Secured positive news coverage for advertising companies in regulatory dispute that went to U.S. Supreme Court
TEAM	Led team of three filmmakers, two web developers, and a graphic designer
RESULTS	Advanced legislative agenda for state's advertising industry

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Technical Writing

CX Mapping and B2B/B2C Instructional Text

EXPERIENCE	Performed customer experience (CX) site mapping and B2B/B2C technical writing for North America's largest credential-evaluation service
TEAM	Recruited, prepared, and recorded CX-mapping participants
RESULTS	Presented findings to client and optimized online journeys for site's B2B/B2C visitors

Financial Reports for $350 Million Foundation

EXPERIENCE	Compiled data and produced annual reports for $350 million foundation
TEAM	Led sessions with legal team to formulate messaging and managed a graphic designer and 2-3 foundation staffers
RESULTS	Distilled financial information and summarized results for grantees and other stakeholders

Focus Group Analysis and Reports

EXPERIENCE	Analyzed technical focus-group data for pair of major advertising companies and simplified complex information for the media and elected officials
TEAM	Managed one researcher and reported to company leadership and legal team
RESULTS	Laid groundwork for regulatory battle that went to U.S. Supreme Court

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Proposals and Presentations

Public Advocacy Campaigns

EXPERIENCE	Produced proposals for funding and executing national communications campaigns and statewide political efforts
TEAM	Managed 3-5 communications professionals and researchers, and collaborated with trade associations and other advocacy groups
RESULTS	Won six-figure client contracts for award-winning public affairs agency

Nonprofit Fundraising Program

EXPERIENCE	Proposed and directed fundraising campaign for Austin-based nonprofit with 50,000 prospective donors
TEAM	Collaborated with client board and managed team of web developers, data and mail vendors, and email and CRM platform
RESULTS	Raised and allocated hundreds of thousands of dollars for advertising and community outreach

Online News Platform

EXPERIENCE	Developed fundraising model, presentation, and web-architecture proposal for journalism startup (which underwent subsequent name change)
TEAM	Collaborated with and recruited board members, both technical and non-technical
RESULTS	Helped raise first round investment and laid groundwork for startup launch

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Machine Learning

Voter Prediction Model and App

PROJECT	Served on team that used machine learning to create web application that predicts political persuasion of users 82.3% of the time
DATA	10 million rows of federal campaign-finance records
TOOLS	Machine Learning, Neural Networks, Python, Pandas, NumPy, Flask, AJAX, JavaScript, HTML, CSS, Bootstrap, Heroku

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Data Visualization

Tableau Citibike Visualizations

PROJECT	Sampled and processed large dataset from New York City's Citibike program, then visualized findings, with tabs leading to interactive dashboards
DATA	18 million rows of user data collected from Citibike stations
TOOLS	Tableau, Python, Pandas, Microsoft Excel

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Interactive Healthcare Chart Using D3 and SVG

PROJECT	Used D3 and Scalable Vector Graphics (SVG) to create multidimensional visualization of U.S. healthcare data
DATA	U.S. healthcare statistics, segmented by state
TOOLS	D3, SVG, JavaScript, HTML, CSS, Microsoft Excel

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SQL

PROJECT	Extracted, transformed, and loaded (ETL) large datasets, performed SQL queries, and visualized findings
DATA	CSV files containing 1.4 million rows of employee data
TOOLS	SQL, PostgreSQL, Python, Pandas, Matplotlib, NumPy, Entity Relationship Diagramming (ERD), Microsoft Excel

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Web Scraping

Web Scraping App Displaying Live NASA Data

PROJECT	Created web app that scrapes and displays up-to-date information related to NASA's Mars Exploration Rovers
DATA	Content scraped from Twitter, NASA, USGS, and Space Facts
TOOLS	Flask, MongoDB, Python, Beautiful Soup, Splinter, Pandas, HTML, CSS, Bootstrap

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